Templates library

Double Diamond Template

Unlock creative problem-solving with a renowned design thinking approach that guides you through four stages, ensuring user-centered solutions.

Double Diamond Template

What is the Double Diamond template?

The Double Diamond template is a widely recognized design thinking framework that guides the creative process. It consists of four distinct phases organized into two “diamonds”. 


The first diamond represents the stages of problem framing, emphasizing the importance of thoroughly understanding the issue at hand. The initial stage involves defining the problem, followed by research to gain deeper insights into user needs, challenges, and perspectives. The exploration module leads to the second diamond, which focuses on solution development. At this point, ideas are generated and prototyped, allowing for broader exploration of potential solutions. The second diamond narrows down these ideas by testing and refining the prototypes.


The Double Diamond encourages a structured yet flexible approach to problem-solving, providing a framework that promotes creativity, empathy, and iterative thinking. By recognizing the value of divergent thinking (opening up without limiting yourself) and convergent thinking (condensing and narrowing down the ideas), designers thoroughly explore the problem space before deciding on a final solution, leading to more effective and user-centered outcomes.


What are the benefits of the Double Diamond template?

Thanks to the Double Diamond template, you can:

  • Get a better understanding of your customer’s needs and create a comprehensive plan to meet them.
  • Start thinking outside the box and find creative solutions to problems that seem impossible to solve at first sight.
  • Tackle challenges or issues by discovering deep insights into the problems and finding the best solutions.
  • Unleash the creativity and work on a flow to meet the common objectives.
  • Come up with a set of solutions that will provide a clearer structure to the human-centered design and design thinking process.


How to use the Double Diamond template in a few steps?

  1. Open the Double Diamond template on a new whiteboard or add it to an already existing one.
  2. Start the video call and add your camera stream to the board to see, talk to, and collaborate with your team members during the exercise. 
  3. Put a brief, challenge, or question on a sticky note and place it on the left side of the diamond. With your team, try to list out all possible answers and get from point A (Don’t knowCould be) to point B (Do knowShould be). The phases of this process will be either converging (condensing and narrowing down the ideas) or diverging (opening up without limiting yourself). 
  4. Get started with the exercise — Discover/Research and Define/Synthesis on the first diamond and Develop/Ideation and Deliver/Implementation on the second diamond. 
  5. Start with the first phase (Discover/Research) and write down as many characteristics, areas of interest, personas, or other details as possible. Make your notes on sticky notes or text blocks. Place them in the Rip the brief area.
  6. Cluster your findings into Cluster topics to get a better overview of your answers. Then, dive deeper into the research phase. Decide whether you want to apply Primary or Secondary research. At this point, you should end up with a pile of unstructured research findings. 
  7. Move to the second phase (Define/Synthesis) and summarize the raw findings with your team. Make notes and place them in the Insights area. Then, look for similarities in your findings and place cluster learnings in the Themes section. Construct Opportunity areas by analyzing consumers’ motivations, wishes, or frustrations and create HMW (How might we…?) questions in the last section. As a result, you should come up with a final brief.
  8. Proceed to the second diamond and start with the third phase (Develop/Ideation). Get back to your final HMW question and start the ideation process. Write your ideas on sticky notes and place them in the Ideation section. Approach this part of exercise with an open mind and apply the “Yes, and…” mentality, rather than “No…” or “Yes, but…”. Analyze your ideas even more and place the best ones in the Evaluation section. Select your favorite ones and put them in Ideas. At the end of this step, you should end up with a number of concepts worth prototyping and testing.
  9. Continue your work in the fourth and last phase (Deliver/Implementation). Take your set of ideas and apply the Agile approach to evaluate the final solution: build/prototype, test/analyze, and iterate/repeat. Aim for MVP that offers enough tangibility to determine if it solves the initial problem or answers the initial question. Place your final findings on a sticky note on the right side of the diamond. As a result of this exercise, you should be able to present your final product, solution, or answer.
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