Templates library

Feature Canvas Template

Define and plan the development of new features, mindful of your customers, values, and limitations.

Feature Canvas Template

What is the Feature Canvas template?

Comprehensively define and plan new product features with the help of the Feature Canvas template. Use this structured framework to clarify the purpose and value of each feature, aligning team efforts with the overall product vision. The template includes sections for feature descriptions, target user needs, and success metrics, ensuring a holistic understanding of the feature objectives and benefits.


Foster collaboration and make more informed decisions with your product team about feature prioritization. Use it along any product roadmap to capture all vital aspects of the feature, guiding the team throughout the development process. With clear insights into user needs, business goals, and potential challenges, you can efficiently deliver high-impact features that drive success and solve customers’ problems.


What are the benefits of the Feature Canvas template?

Thanks to the Feature Canvas template, you can:

  • Spend time exploring the “problem space” first instead of jumping to building solutions.
  • Emphasize customer needs when analyzing upcoming ideas and discarding unsuitable concepts.
  • Align all teammates on the initial vision and crucial aspects related to customer issues.
  • Identify unseen areas in your understanding of your customers, ensuring comprehensive knowledge for informed decision-making.
  • Find out if implementing an idea of a new feature answers any of the customers’ problems.


How to use the Feature Canvas template in a few steps?

  1. Open the Feature Canvas template on a new whiteboard or add it to an already existing one.
  2. Start a video call and add your camera stream to the board to see and talk to your team members if you want to collaborate with them during the feature audit.
  3. Start the exercise by providing answers to questions visible on the template. Write down your responses on sticky notes or text blocks. The sections are as follows:
  • Ideal description — Describe your idea in two or three short sentences.
  • Values — Why is implementing this idea essential? Use the 5 Whys method to determine the root causes of the idea. 
  • Contextual situations — In what scenarios will your customers need this feature? 
  • Customer problems — What problems do your customers face and what obstacles do they want to overcome?
  • Customer outcomes — What do your customers want to achieve? How does success look for them?
  • Capabilities — What resources can help you solve your customers’ problems in difficult situations? Consider technical, contextual, financial, or other conditions.
  • Restrictions and limitations — What could prevent you from delivering the solution to your customers? Consider technical, contextual, financial, or other conditions.
Use this template