Templates library

Product Canvas Template

Maximize your chances of gaining the product’s success with the product canvas template.

Product Canvas Template

What is the Product Canvas template?

List out and describe all of the activities you need to take to determine if your vision of a product is worth profound developing and offering. The template will serve you like a guided plan to fully understand your service and then use that knowledge to build vital products. Design your concept, define your objectives, and include all other details that will guide your idea to success.


There’s no need to unnecessarily ship out dozens of features to your users. Rather, focus on improving your product incrementally and consistently. The product discovery framework will play a significant role in helping product teams decide which features or products they should prioritize and work on while achieving the product’s excellence.


What are the benefits of the Product Canvas?

With the Product Canvas, you can:

  • Prepare your vision statement and announce why you’re building your product and what value it provides.
  • State what personas you create your product for and what benefits they will gain from it.
  • Define your business and technology goals as well as outcomes, impacts, and success measures.
  • Validate if your idea is the right one to develop, build, and invest in.
  • Design an MVP version of your product with limited features and functionalities to measure how customers respond to it and react accordingly.


How to use the Product Canvas template in a few steps?

  1. Gather with your team for a collaborative video call on Whiteboards and discuss the vision, values, and what you want it to look like. Place best ideas in text blocks or on sticky notes.
  2. Debate over business and technology goals as well as the measures of success and benefits. Define personas and product details to have a complete picture of your project.
  3. Estimate the project timeline for your discovery process. You can insert another pre-defined template, Product Roadmap, on the already existing one.
  4. Turn ideas into actionable Jira items with a few simple clicks and start working on delivery right away!


**This template has been originally created by Roman Pichler. The canvas is licensed under the Creative Commons Attribution-ShareAlike 4.0 Unported (CC BY-SA 4.0) license. Source: https://www.romanpichler.com/

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