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SCAMPER Template

Create innovative solutions to stay ahead of your competition and develop a great, new product with the SCAMPER template.

SCAMPER Template

What is the SCAMPER template?

Develop creative ideas for new products or services by looking at them from seven different points of view and asking different, targeted questions. Understand how you can change, innovate, and improve your existing tool or create an entirely new one. Help your team ignite their potential and promote intelligent and research-based decision-making.


Generate more qualitative concepts by exploring new possibilities related to your product. Use creative thinking and problem-solving methods to challenge your standpoint. Focus on individual elements of the SCAMPER technique.


The following elements of the SCAMPER ideation technique and questions you can ask are as follows:

  • Substitute — What can I change or substitute in my current product, process, or service? What other products or tools could I use? Are there any rules that I could substitute? What will happen if I change my attitude towards my current product?
  • Combine — What will happen if I combine two products together? What exactly could I combine to maximize the use of my product? How can I combine talent and resources to create a new approach to my product?
  • Adapt — How can I adapt my product to serve a different purpose or use? What other products could inspire mine? In what other context could I put my current product?
  • Modify — How can I modify my product’s look, feel, or shape? What should I add to modify my product? What could I emphasize or mitigate to create more value for the customer?
  • Put to another use — How differently can my product be used? Who else could use and benefit from my product? How should my product behave in a different setting?
  • Eliminate — What features, elements, or rules could I eliminate to simplify my product? What exactly can I eliminate without alternating my product too much? What will happen if I take away some parts of my product? 
  • Rearrange — What will happen if I rearrange my product, process, or rules? What components of my product can I rearrange? What if I try to do the opposite of what I’m trying to do now?


What are the benefits of the SCAMPER template?

Thanks to the SCAMPER template, you can:

  • Run a quick, direct, and easy brainstorming session during which you can come up with innovative solutions and products or improve the already existing ones.
  • Explore newly developed ideas from seven different perspectives by answering well-targeted questions.
  • Help your team spark ideas for new tools by igniting your team’s potential and inspiring smart decision-making.
  • Promote creative thinking and constructive problem-solving abilities amongst team members by engaging their minds to think around obstacles and how to overcome them.
  • Drill down the elements of a problem, product, or tool into smaller pieces to analyze them from every angle and start their transformation process.

How to use the SCAMPER template in a few steps?

  1. Open the ready-to-use SCAMPER template on Whiteboards.io and take an existing product or service into consideration. Together on a video call with your team, decide whether you want to improve your ideas or come up with new ones.
  2. List out all suggestions and proposals on sticky notes and drag and drop them into appropriate columns. Choose between seven different perspectives: substitute, consider, adapt, modify, put to another use, eliminate, and rearrange.
  3. Use supporting questions to get a complete picture of your brainstorming session. 
  4. Apply questions to your company’s values and ask yourself if the answers stand out as viable, new solutions.
  5. Take the best ideas and explore them further by turning stickies into Jira issues to start working on them immediately.
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